"Crush It" Book Writeup
July 07, 2013
What’s the point?
Success comes from out-working your competition. If you are really passionate about something, you can make money at it — but it will be a long and unglamorous road.
How was it?
Very mixed opinions on this one. It was very motivational and I appreciated concrete steps for building a brand and audience (although some of it seemed a little spammy).
But at the same time, I didn’t really learn any new skills or gain perspective.
I was also convinced by the next book I read — So Good They Can’t Ignore You — that following your passionate is not a good idea and doesn’t even lead to happiness in your work life.
Who should read it?
If you are dead-set on trying out the “lifestyle design” path that is popular these days, I think this book is helpful and provides a place to start. Just be sure to be a bit skeptical as you go.